Sunday, July 8, 2007

Def Leppard Fan club

The Def Leppard fan club, what do you get with it when you join? Do the fans think its worth it? Should Def Leppard offer more when it comes to the fan club? Here is what you get when you join that costs $30.

1. A Fan Club T shirt
2. Exclusive Diary Entries by the band and articles
3. Newsletter
4. Presales on tickets (You get to buy before the general public)
5. Exclusive Videos like the rehearsal for Rock On, showing the guys backstage going over it and then see them onstage performing.
6. Your own Def Leppard e mail
7. A discount on official store merchandise
8. VIP packages 4 star and 5 star BUT these are available to everyone, not just fan club

Disadvantages

1. Problems in getting the tickets
2. VIP packages prices are too high for some
3. VIP packages whether 4 star or 5 star (No Guarantees to meet any of the band and most times you don't)
4. You aren't offered premium seating unless you BUY the VIP packages and even then are only guaranteed the first 10 rows, first come, first serve.
5. If don't buy VIP packages, tickets and seats are no different from general sales in the public because they too do it as first come, first serve
6. You are not informed of when your membership expires and if you inquire about it, they tell you to call such and such number.

In order for the fan club to work, the management and the band need to get together and work on this because as it stands right now, there are a lot of bugs in it and some are getting frustrated with the club and some say won't renew their membership.

Most fan club memberships offer stuff like meet and greets and I think this is something Def Leppard should do and perhaps offer the VIP for only club members or maybe a different type of VIP packages. You pay anywhere between $275 to $350 for VIP for 5 star and are not guaranteed at all to meet the band.

What needs to be done here? What can be changed so that the fans will continue to join and think it's worth their time and money? I will mail the management and see what they have to say.

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